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Papa Murphy Franchise Opportunity For 2024

Papa Murphy is a retail food outlet where customers create a personalized pizza to cook at home. Read more in this article.

papa murphy franchise

Written by

Tech VC

Published on

1 Apr 2022

Table of Contents:

Papa Murphy is a retail food outlet currently featuring take and bake pizza, salads, desserts and other related products. Papa Murphy’s experience is different from traditional pizza restaurants. Customers create a personalized pizza, take the pizza home and bake their pizza at home.


It´s core values are “Great Quality, Great Value, and Great Guest Service”


 

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In  May of 2019, Papa Murphy’s Holdings merged with a wholly-owned subsidiary of MTY Food Group Inc., a publicly-traded Canadian corporation (“MTY Food Group” ). They, or one or more of its subsidiaries, franchises over 50 different restaurant concepts in Canada and the United States.

At the end of the fiscal 2020 year there were 1,326 Papa Murphy’s Stores operating. In the United States there were 1,231 Franchised Stores and 58 company operated stores. There were also 37 stores operating in Canada and the United Arab Emirates. Papa Murphy’s is the fifth largest pizza chain in the United States as measured by systemwide sales and total number of stores. The CEO is Eric Lefebvre and has been in that role since 2019. Before this he was the CEO of MTY Food Group and also served as the CFO since 2012 before that.

 

move to US

 

How Much is a Papa Murphy’s Franchise?

The initial Papa Murphy’s Franchise Fee is $25,000. You have to pay this upfront fee when opening a Papa Murphy franchise.

Papa Murphy Franchise Cost

The estimated total investment necessary to begin operation of a Papa Murphy Franchise ranges from $296,075 – $534,731

 

Additional Cost Breakdown

The following costs are part of the upfront costs included in the initial investment. Many of these are one-time fees that are needed to launch the franchise.

Papa Murphy Franchise Cost (Detailed)

Franchise Fee$25,000
Lease and Utilities Deposits and Payments$2,500 – $6,000
Leasehold Improvements$75,715 – $179,410
Signs $6,000 – $10,000
Stamped Architectural Drawings $6,250 – $9,350
As Built Survey$2,500 – $3,700
Opening Package (Equipment / Point of Sale Systems)$123,750 – $183,550
Miscellaneous Development Service Fees$0 – $1,270
Inventory$5,000 – $7,000
Initial Marketing Fees and Expenses – 6 months $30,000
Franchise Premises Rent – 3 months $2,090 – $10,526
Materials and Supplies $500 – $2,000
Training Costs $0 – $550
Travel & Living Expenses while training$3,395 – $12,510
Employee Training$500 – $1,500
Insurance – 3 months $375 – $1,175
Bookkeeping / Payroll Service – 3 Months$1,500 – $1,600
Additional Funds – 3 Months$10,000 – $50,000
Total Estimated Initial Investment $296,075 – $534,731

Papa Murphy’s On-Going Cost and Fees:

Royalty Fee: 5% of weekly Net Sales

Brand Marketing Fee: 2% of weekly Net Sales

Local Marketing and Promotion and Regional Cooperative Advertising: Minimum of the greater of 5% of your Net Sales or $2,000 each month.

 

pizza

 

How Much Do Franchise Owners Make?

Papa Murphy’s Franchise Sales Figures

 20202019
Number of Franchised Stores1,1931,230
Net Sales  
Highest$2,323,824$2,031,293
Lowest$140,648$97,922
   
Franchised Store Average Net Sales$615,496$568,241
Number of Franchised Stores Exceeding Average Net Sales498496
Percentage of Franchised Stores Exceeding Average Net Sales41.7%40.3%
Franchised Store Median Net Sales$532,262$504,406

 

2019 Papa Murphy Median Franchise Net Sales:

$504,406

1- Based on a midpoint investment of $415,403 with estimated profits of $50,440 at a 10% profit margin it would take about 9 years to recoup your investment.

2- Based on a midpoint investment of $415,403 with estimated profits of $75,660 at a 15% profit margin it would take about 5 years to recoup your investment.

3- Based on a midpoint investment of $415,403 with estimated profits of $100,881 at a 20% profit margin it would take about 5 years to recoup your investment.

 

pizza

 

2020 Papa Murphy Median Franchise Net Sales:

$532,262

1- Based on a midpoint investment of $415,403 with estimated profits of $53,226 at a 10% profit margin it would take about 8 years to recoup your investment.

2- Based on a midpoint investment of $415,403 with estimated profits of $79,839 at a 15% profit margin it would take about 6 years to recoup your investment.

3- Based on a midpoint investment of $415,403 with estimated profits of $106,452 at a 20% profit margin it would take about 5 years to recoup your investment.

Based on the median sales provided by Papa Murphy’s franchise locations, at an average of a 15% profit margin it will take around 6 years to recoup your investment. This is longer than other franchise opportunities. You may not get a 15% profit margin which would elongate getting a return on your investment.

Many factors affect the sales, costs and expenses of your Franchised Store. Such as the Franchised Store’s size, geographic location, menu mix, and competition in the marketplace. The presence of other Papa Murphy’s Take ‘N’ Bake Pizza stores; the extent of market penetration and brand awareness that Papa Murphy’s Take ‘N’ Bake Pizza stores have attained in your market. Also the quality of management and service at your Franchised Store

MTY Franchising USA Income Statement

 

Consolidated Statements of operations and comprehensive income

 NotesNovember 30,2020November 30,2019
Revenue20193,340179,562
Cost and expenses   
Operating expenses21141,443133,100
Depreciation – property, plant and equipment81,415886
Amortization – intangible assets914,17413,147
Impairment charge of property, plant and equipment8 & 11579
Impairment charge of intangible assets and goodwill9, 10 & 1162,1431,249
Interest expense2216,76415,296
Management fees charged by parent company261,8301,155
Other (loss) income   
(Loss) gain on disposal of property, plant and equipment (276)69
  (276)69
(Loss) income before income taxes (45,284)14,798
Income tax expense (recovery)24  
Current 3,0762,481
Deferred (11,133)868
  (8,057)3,349
Net (loss) income and comprehensive (loss) income (37,227)11,449

 

Income Statement Key Insights

MTY Franchising is the owner of Papa Murphy’s franchise. The company was not profitable in 2020 with a net income of (37.2 million) in 2020. However, the year prior the company saw a net income of $11.5 million. There were lYoY changes in the income statement. The largest was in the section impairment charge of intangible assets and goodwill. They rose from $1.2 million to $62.1 million. This is a result of an accounting charge that is incurred when the fair value of goodwill drops below the previously recorded value from the time of an acquisition. Impairment occurs when the assets acquired no longer generate the financial results expected at the time of purchase.

 

MYT Franchising USA Cash Flow Statement

Consolidated statements of cash flows

 NotesNovember 30, 2020November 30, 2019
Operating activities   
Net (loss) income (37,227)11,449
Items not affecting cash, restricted cash   
Depreciation – property, plant and equipment  1,415886
Amortization – intangible assets 14,17413,147
Interest expense 16,76415,296
Loss (gain) on disposal of property, plant and equipment 276(69)
Impairment charge of property, plant and equipment 579
Impairment charge of intangible assets and goodwill 62,1431,249
Deferred income tax (revoery) expense (11,133)868
  46,99142,826
    
Interest paid (16,192)(14,365)
Changes in non-cash working capital items   
Accounts receivable (4,344)167
Inventories (1,006)10
Prepaid expenses and deposits 1,487518
Loans receivable (236)869
Other current assets (1,030)
Income taxes 25(2,959)
Accounts payable 3,080(1,233)
Accrued liabilities (2,662)(742)
Promotional funds payable 6,297(163)
Gift card liability 2,4743,019
Deferred revenue and deposits 5,0091,645
Other (703)
Net cash provided from operating activities 39,19029,592
Investing activities   
Net cash outflow on acquisitions, net of cash acquired  (190,291)
Additions to property, plant and equipment (1,723)(1,075)
Additions to intangible assets (68)(35)
Proceeds on disposal of property, plant and equipment assets held for sale 8,7055,632
Net cash provided from (used in) investing activities 7,364(185,769)
Financing activities   
Net advance to ultimate parent (53,125)(13,423)
Net advance (to) from companies under common control (105)100,034
Issuance of shares to parent company 90,000
Repayment of long-term debt (1,433)(6,277)
Net cash (used in) provided from financing activities (54,663)170,334
    
Net (decrease) increase in cash, restricted cash (8,109)14,157
Cash, restricted cash, beginning of year 24,48710,330
Cash, restricted cash, end of year 16,37824,487

 

MYT Franchising USA Cash Flow Statement Key Insights

In 2020, MYT Franchising had a net income of ($37.2 million) but their cash, cash equivalents and restricted cash was $16.4 million at the end of 2020 which is nearly a 50% decrease from the cash they started with at the beginning of the year. Net cash provided by operating activities increased to 39.1 million in 2020 compared to $29.5 million in 2019. However, in 2020 MYT Franchising used $54.6 million in financing activities. While in 2019 the company had $170 million provided by financing activities. That´s when they merged with Papa Murphy’s franchise.

 

How many Papa Murphy units have opened and closed?

System-wide Outlet Summary

Outlet typeYearOutlets at the Start of the YearOutlets at the End of the YearNet Change
Franchised20181,3341,291-43
20191,2911,256-35
20201,2561,231-25
Company-Owned2018145106-39
201910674-32
20207458-16
Total Outlets20181,4791,397-82
20191,3971,330-67
20201,3301,289-41

 

Over the last three years the company has been in decline. Both franchising units and company operated stores have decreased. Over the last three years franchises have closed at a rate of 35 units a year. This is an indicator that these stores may not be performing well. Or their franchise term is up and they are not renewing it.

 

 pizza

 

Is it worth evaluating a Papa Murphy Franchise?

Papa Murphy’s has seen consistent store declines over the last year and their parent company posted a $37.1 million net income loss in 2020 which indicates this company has been struggling recently. However, with over 1,200 units still active in a pizza market worth almost $50 billion there is still lots of success to be had in potentially owning a Papa Murphy’s franchise if it is in a good location with high consumer demand.

Papa Murphy’s competes with regional and local pizza restaurants as well as national chains such as Domino’s Pizza, Pizza Hut, Papa John’s, and Little Caesars Pizza.

We strongly recommend you speak to at least 5 Papa Murphy’s franchisees to better understand the financials (see questions to ask).

Think Papa Murphy’s  is the right franchise for you, or are you interested in other franchise opportunities in the Food and Beverage Industry? Check out our listings page on the Vetted Biz website for thousands of franchises available for your investment.

 

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